BizNest
UI/UX Design
User Testing
UX research
Enhancing professional networking through a swipe-first interface and personalized event integration.
Overview
BizNest is a professional networking app that aims to streamline networking by providing a user-friendly platform for professionals to connect based on location. The app features a simple swipe interface for building meaningful connections, along with real-time updates on pertinent networking events aligned with individual interests.
Timeline
August 2023 - November 2023
TARGET USERS
Job-seekers, Business Owners, Freelancers
Problem Statement
In the current professional networking landscape, platforms like LinkedIn often feel transactional, impersonal, and ineffective in fostering meaningful professional connections. Many users, especially those in early- to mid-career stages, find it overwhelming to engage in organic conversations and create authentic professional
relationships.
What was the Goal?
My goal was to build a professional networking app with an intuitive swipe-based UI to enhance user experience and encourage genuine interactions, enabling users to engage effortlessly based on mutual interests, industries, and networking goals. Additionally, the app integrates an Events Section where users can discover, attend, and organize professional events around them based on their interests, making networking more dynamic and engaging.
THE DESIGN PROCESS
August 2023
Empathize
Redesign
Prototype
Test
Redesign
November 2023
EMPATHIZE
Competitor Analysis
Cons
Pros
How We Differentiate
OpenWork
Created User Stories to capture key motivations and pain points
Overwhelming, impersonal, cold outreach culture.
Low engagement on messages
More content driven, posting and sharing
Created User Stories to capture key motivations and pain points
Created User Stories to capture key motivations and pain points
Overwhelming, impersonal, cold outreach culture.
Low engagement on messages
More content driven, posting and sharing
Created User Stories to capture key motivations and pain points
OpenWork
Created User Stories to capture key motivations and pain points
Overwhelming, impersonal, cold outreach culture.
Low engagement on messages
More content driven, posting and sharing
Created User Stories to capture key motivations and pain points
OpenWork
Created User Stories to capture key motivations and pain points
Overwhelming, impersonal, cold outreach culture.
Low engagement on messages
More content driven, posting and sharing
Created User Stories to capture key motivations and pain points